By: Richard Martin
Do you worry that your site doesn’t get enough traffic? Do you think the secret is to work hard to find sites to exchange links with? Well, that’s not really the right thing to do. It’s much easier to let other people build your traffic FOR you. I know what you are thinkg: this a just a pipe dream.
In reality it’s both possible and it’s EASY to do.
Counterintuitive? Possibly yes.
But, this isn’t nearly as hard as it is to game the search engines today.
The reality is that only one thing matters to consumers:
THE VALUE YOU PROVIDE
In fact, this is they key to 90% of all OFFLINE businesses’ success too. The best stuff rises to the top in ALL markets. People who are impressed by a purchase tell their friends. And they tell their friends. The chain continues.
Let’s take a look at the automobile market to show you an almost perfect example of this phenomenon.
Japanese competitors first began importing cars to the United Stats in the 70s. Honda was one of the companies who worked relentlessly to make a better car. And not just a slightly better car. A much better car. A car that would have such a great reputation, that people would love to tell others about it.
Did Honda market their cars better? NO WAY!
So what’s the reason for Honda selling so many Accords every year? It’s simple. Their reputation for QUALITY speaks for itself. There is a great value proposition for the average consumer.
Think about it:
A new car made by a traditional car maker will run you close to $30,000 and it might last to 80K miles. But, if you purchase a Honda, it has a strong likelihood of lasting DOUBLE that. And once you experience that for yourself….
You will start spreading the word about the great value you got in the Accord to make yourself look better.
How long it lasts, how nice it handles, & how much money you saved by buying a car that lasts twice as long as your last one.
You look better to your friends & they appreciate the information. This has been going on since the beginning of time.
This works the same online as it does in the real world. People recommend your website by linking to it and visitors come to your site from those links.
If your site features really good resources and articles, it will spread like wildfire & you can’t stop the traffic from coming, even if you wanted to.
Fact: People come out with sites in extremely established “competitive” categories that blow away the competition. Their Alexa rankings shoot to top 1000 in under a month. It happens all the time. Because their sites are awesome & people can’t wait to break the news to their friends of this cool new site they found. That’s how it works.
So what should you do…
Really develop your website’s content. If your site is about mortgages, make it the #1 looking, #1 functioning ,& #1 value producing site in your market. Make it a true category killer.
Figure out how to get the best mortgage content in the world and post it along with mortgage calculators & AMAZING tips on lowering payments.
Add an article directory that gives incredible ‘insider’ tips on how the mortgage industry works & strive to please your visitor at all costs. It WILL pay off after people start spreading the word.
Get in depth & offer great content.
What would you rather have anyway? 1 person (YOU) building links or your satisfied prospects building them for you?
Give your visitors everything they could dream of.
Can you get to 500,000 uniques a day? Maybe. But make sure it happens as quickly as possible by creating satisfied visitors who talk about you everywhere.
About the Author
Richard Martin contributes to Websitetuts.com. You can learn more about Website building, Internet Marketing tactics, & Website Traffic today by visiting: www.websitetuts.com. This article may be FREELY reproduced and we encourage you to put it on your website!