Book Review: The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
By Janet Barclay, MVA
The Big Moo is a collection of business ideas edited by Seth Godin that is just perfect for busy people who don’t think they have time to read! It’s small enough to fit in your purse or briefcase, and since the chapters are only two to three pages long, you can easily pick it up and read a chapter or two while you’re waiting in line at the bank, or waiting for someone to show up for a meeting. Best of all, the chapters are just long enough to stimulate your imagination, without taxing your brain with a lot of information that is difficult to absorb.
The book’s preface has the delightful title of “Remarkabilize It” – a good sign that what follows will be playful, as well as informative and inspiring. Here’s an excerpt:
Wanting growth and attaining growth… are two different things. Most organizations are paralyzed, stuck in a rut, staring at the growth paradox. On one hand, they understand all the good things that will come with growth. On the other, they’re afraid, petrified that growth means change, change means risk, and risk could mean death. Nobody wants to screw up and ruin a good thing, so the organization just sits there, motionless.
As this is just as true for the part-time entrepreneur dreaming of giving up his or her day job as it is for major corporations, there is something here for everyone. Throughout the book are real life examples from a wide range of industries, including medicine, technology, and even entertainment.
If you’re looking for a reference book to guide you through the development of a business strategy or marketing plan, this is not the book you want. But if you want a quick and easy read to get you thinking about creative ways to run and market your business, you really can’t go wrong with The Big Moo.
The Big Moo is available from Amazon.com and Amazon.ca. In keeping with the book’s emphasis on demonstrating commitment to worthy causes, all royalties will be donated to charity, so why not order an extra copy for a friend or two?
About the Author
As a Master Virtual Assistant and the Founder of Organized Assistant, Janet Barclay offers Wordpress blog customization as well as other administrative and website services to small business clients. Learn more about Janet and her business by visiting her website http://www.organizedassistant.com and her blog http://www.janetbarclay.com.
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