Sales & Marketing
Article Marketing Basics Explained
By Bonnie Jo Davis
If you’ve been writing and submitting free reprint articles for any length of time you know that each submission site has its own set of guidelines for writers. If you are new to the process you may not know that there are standard practices that apply in most cases for having your [...]
Avoid These Five Tragic Tag Line Misfires
By Marcia Yudkin
A tag line is the little slogan that follows a business name on a web site, in ads, on company stationery and elsewhere. A prime branding opportunity, it presents one of the biggest challenges in marketing. You want something that’s catchy, appropriate, appealing and distinctive. The tag line should [...]
Social Media Marketing – Don’t Make These 3 Mistakes
By Enzo F. Cesario
The Cluetrain Manifesto asserts that “Markets are Conversations.” The Manifesto is a document published in 1999 and 10 years later is still considered to be an outstanding treatise on the Internet phenomenon – in regards to the impact and opportunities of Internet and web technology on the modern businessman. Nowhere has this [...]
How to Market Your Book with Social Media
By Melinda Copp
Social media web sites, such as Facebook, YouTube, Twitter, and even MySpace, can be perfect places to market a book. If you are already connected to the online networking and media world, stay there, and start promoting your work. If you are not connected, consider adding a few of the following strategies to [...]
Article Marketing With Free E-Books
By Bonnie Jo Davis
Don’t just submit your articles to submission sites. You put a great deal of time into writing and perfecting your articles, so you want to get the most out of them. Compile your articles into a professional looking e-book that you can submit to e-book directories and freebie sites, give away as [...]
Social Media and SEO Myths
By Scott Bywater
I was reading this book the other day about the death of advertising.
It was a book written by a web 2.0 search engine fan and he was saying there was going to be a death of advertising and everything would be done via search engines, social media, etc. going [...]
Sincerity: the ‘Secret Sauce’ for Effective Marketing
By Judy Murdoch
A couple years ago, I was talking with someone who was, for me, a very challenging client. I’m all about cultivating relationships that result in opportunities to sell.
This particular client seemed allergic to cultivating relationships for reasons I never really understood.
I remember one such meeting, I was trying to [...]
Is a Tag Line Absolutely Necessary Along With Your Company Name?
By Marcia Yudkin
In looking through Entrepreneur Magazine’s most recent Franchise 500 issue, I noticed – and cut out – a number of ads for franchises that struck me as exceptionally well named. So clear and meaningful were these company names that they instantly conveyed exactly what the company did in an appealing [...]
How A Blog Can Seriously Help Your Business
By Jason O’Connor
If your business website doesn’t have a blog, get one. A blog, if done right, can act as a direct and indirect mechanism that brings large amounts of qualified visitors to your site, many of whom may become customers.
This is mostly related to the way blogs interact with search [...]
E-zine Marketing – How To Create An Effective Newsletter
By Nelson Tan
The typical form of newsletter is a one-way communication where you provide information to customers, such as product updates and announcements. Creating a successful newsletter can be extremely rewarding. Subscribers and customers respond with glowing feedback, online sales jump and your customer relationships and brand loyalty deepens. Here are [...]
