Website Management
Finding Balance Between SEO and Non-SEO Traffic Generation
By Kurt D. Lynn
So much SEO.
You might think, from all the buzz about search engine optimization – SEO – that it offers a cure for all the world’s business ills. Somehow, SEO has been propelled from the backwaters of Internet geekdom into the forefront of modern business marketing. For example, if [...]
How Much Should I Spend on My Website?
By Kevin Kielty
How do you plan to use your website?
Some business owners plan to use their website to acquire customers or generate leads and expect it to act as a 24/7 sales person. Other business owners plan to use their website as more of a secondary marketing tool, a place to send [...]
No Website Is An Island – Back Linking is Essential for Success
By Trey Pennewell
Creating back links to your website is one of the best ways to gain a higher ranking in the search engines. Almost any Search Engine Optimization (SEO) expert will agree with this point. The SEO experts will also tell you that your placement in the Search Engine Result Pages (SERPs) [...]
How to Create a Bad Website and Frustrate Your Visitors
By Jason O’Connor
If you’re a sadistic kind of webmaster or website owner and have a burning desire to royally frustrate and anger your site visitors each and every time they visit your site, these three lists are just for you. If you want to have a terrible website that looks bad, works [...]
Link Bait: Attracting Links To Your Website
By Trey Pennewell
You know it is funny in a way. Webmasters have learned that the most important thing that they can do to improve the traffic to their website and to attract attention from the search engines is to build links to their website.
But when it comes time to actually start building [...]
Analyzing Traffic to Your Website
By Diego Norte
Figuring out traffic statistics is a necessary part of your marketing responsibilities if you want to succeed online. It’s an obvious course of action but one that many webmasters fail to act upon. Taking advantage of other people’s neglect will help you dominate the competition.
There really isn’t any excuse not to be proactive [...]
5 Simple Ways to Improve Your Internet Business
By Diego Norte
1. The first step is to understand what it means to be part of a successful online business.
Is success measured by money, the amount of customers the business receives or the output? Is it all three of these? or none?
While most people think that success is measured by money, it is actually measured [...]
Maintain It and They Will Return
By Diego Norte
Have you ever visited a website and reviewed the entire home page only to see at the bottom “Last Revised May, 1997″. Isn’t it frustrating to think that you are looking at something innovative and useful and it’s really ancient history?
Being current directly affects the usability of a site. In this day and [...]
How to Make Your Website Sticky
By Jason O’Connor
Getting people to visit the first time is less than half the battle. You’ll need them to remain on the site long enough to take an action that benefits your business for the site to be effective. A site that gets people to stay there once they’ve arrived is called “sticky.”
7 Steps To Improve Your Website
By Bernadette Doyle
Begin by understanding the difference between direct-response websites and brochure websites. Brochure websites have a nice, safe logical layout of information but little, if any, clear calls to action. Direct response websites are geared towards getting visitors to take action.
1. Tell them who it’s for and what you can do for them [...]
